Armani: Men leading fashion Brand


Armani is recognized as a major fashion brand for men in the world. Men from all over the world love to wear Armani because of the trendy and stylish nature of men’s wear that Armani endorses. Armani has an array of fashion accessories for men. Armani is very much popular in men all over the world because of the reliability, style and affordability that comes with the name of Armani. The fashion brand is divided into two major categories. These are Giorgio Armani and Emporio Armani. This categorization allows the men to choose from a large pool of fashion accessories under these two subsidiaries of the Mega brand Armani. Armani provides extra ordinary variety in its products and men everywhere cherish wearing Armani clothes and using other Armani products.

History and Origin of Armani as a Fashion Brand:

Armani has a very progressive history since it has been originated. An Italian designer Giorgio Armani launched the fashion brand with the name of Armani in 1975. At that time there were very few brands that were there in the fashion arena especially for men. In the beginning Armani could not be very much profitable and saw many leap and bounds in its popularity but with the passage of time it started making inroads towards success as a mega fashion brand. In 2001 the owner of Giorgio Armani was recognized as the best designer all over the globe when he won an award for being the best designer of the year.

Why Armani is the First preference of Men:

Armani in recent times has emerged has the major men’s fashion brand because of many factors. One of these factors puts light on the affordability of the brand. Other fashion brands who are the competitors of Armani are way too much expensive in comparison with Armani. But Armani makes sure that men from all parts of the world can get the best quality and standard at affordable process. This is also because Armani sells its products under the two distinct subsidiaries which are Giorgio Armani and Emporio Armani. Among these Giorgio Armani’s products are relatively higher in costs than the Emporio Armani. But there is no compromise made by Armani on the quality. The presence of the two subsidiaries just allows men from all classes to use the products of Armani. The other factor for the popularity of brand is the variety of Armani products which it endorses for men.

Variety of Armani Products:

There are a variety of products of Armani available in the market for men. Armani provides a vast variety in the suiting styles for men. The suiting styles for men range from the graceful three piece suiting to trendy T shirts and jeans. The other major products of Armani include the men’s perfumes and men’s shoes.  Acqua Di Gio Homme and Armani Code are two of the best perfumes that Armani produces for men and are loved by men all over the world. Men’s elegant Armani shoes are also a big delight for all men. There are different varieties of royal shoes available for men and men feel great after wearing a pair of Armani shoes.

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